Rebates: Short Term Incentives to Drive Sales!
Sales promotion is a marketing strategy used in the market for promoting a brand and to stay in the competition for a long period of time. Temporary sales promotion is achieved by introducing discount coupons, rebates, vouchers, etc. The only difference between rebates and discount coupons is you can redeem discount coupons by entering the coupon code when you are purchasing an item and rebates can be used after purchasing an item. Rebates are equal to cashback offers. The main purpose of rebates is to increase the overall sales of an organization. The owners can choose the rebate amount and the products in which they want to put up rebates. It gives a benefit to consumers as well as sellers because a consumer can get a partial reimbursement of the paid amount and sellers are able to attract more consumers and increase the sales through existing ones as well. The rebate strategy is used for the following reasons: To set up new products and introduce them to the market. Sell out...