Rebates: Short Term Incentives to Drive Sales!

Sales promotion is a marketing strategy used in the market for promoting a brand and to stay in the competition for a long period of time. Temporary sales promotion is achieved by introducing discount coupons, rebates, vouchers, etc. The only difference between rebates and discount coupons is you can redeem discount coupons by entering the coupon code when you are purchasing an item and rebates can be used after purchasing an item. Rebates are equal to cashback offers.

The main purpose of rebates is to increase the overall sales of an organization. The owners can choose the rebate amount and the products in which they want to put up rebates. It gives a benefit to consumers as well as sellers because a consumer can get a partial reimbursement of the paid amount and sellers are able to attract more consumers and increase the sales through existing ones as well.

The rebate strategy is used for the following reasons:

• To set up new products and introduce them to the market.
• Sell out existing products
• To increase the sales for a short period of time
• To attract more customers
• To stay in the cut-throat competition

Nowadays, many organizations are using this strategy to increase sales for a long time. One of the best examples of rebates is when a person is buying a packet of pasta, it is worth $5 and a rebate of $2 is printed on the product. Now, when a customer buys that product, after purchasing, he can get a rebate by going to the original seller or through online means.

Everyone wants to save money on every product they purchase whether an expensive one or a regularly used commodity. These rebates work successfully on price-sensitive consumers because they are likely to find the rebates online and redeem them afterward but the only concern while working with price-sensitive consumers is that they can change the brand as soon as they get a bigger rebate on the products.

We can say that it is a tough competition because consumers can choose from a variety of products available online and in conventional stores. We, at Rebatepal, are offering rebates on various products which a customer love. If you are the one looking for rebates and huge discount coupons, you can visit our site and choose the best according to your needs and requirements. 

Conclusion:

Rebates and discounts are two different terms but these both are serving almost the same purpose. These can be a great help when a consumer is using it because indirectly, he/ she gives the revenue to the organization. This industry is dynamic and consumers are most likely shift from one brand to another real quick. If a new organization wants to stay in the competition for a long time, it must enter the market with really good marketing strategies.